THE CUSTOMER
MARKET: CONTEMPORARY LUXURY
STYLE: GRUNGE, UNDERGROUND, FLUID, EDGY, ALTERNATIVE, STREETWEAR
PRICE RANGE: $150 - $800
SIZE RANGE: XS-XXL
AGE: 20 - 30
This customer is unapologetically themselves. They have explored their identity to find self-confidence that commands the attention of everyone around them. This customer is an insatiable creator and has an appreciation for all forms of art. Their interest may include underground rave culture, hyper-pop, fashion, photography, etc.
COLOR STORY
RUBBER (PANTONE426)
ENGINE RED (PANTONE491)
JET BLACK (PANTONEBLACK6C)
STEEL (PANTONE430)
FABRIC AND TRIMS
STRETCH SWIMWEAR TRICOT MESH 95% Polyester 5%Elastane
LIQUID METAL CREPE SATIN LINGING 100% Polyester
VEGAN LEATHER
2x1 MIDWEIGHT RIBKNIT 98% COTTON 2 % ELASTANE
VINYL 4 WAY STRETCH LEATHER
4 WAY STRETCH POWER MESH
COTTON RIPSTOP
REWORKED TREAD RUBBER
BLACK TWILL ZIPPER WITH GUNMETAL TEETH AND ZIPPER PULL
TWO WAY RED TWILL METAL ZIPPER
5MM GROMMETS
5MM LEATHER CORDING
METALLIC RED EMBROIDERY THREAD
CAD'S AND LINE SHEET
STRETCH TRICOT BODYSUIT
STRETCH TRICOT CROSSOVER BODYSUIT
RIPSTOP DRESS SHIRT WITH ACCENT FAUX PLACKETS
2-WAY ZIP RIBKNIT CROPTOP WITH EMBROIDERY DETAILING
RUBBER TREAD TIE TOP
LEATHER ZIP HOLSTER
RUBBER AND LEATHER MOTO TIE TOP (SKIRT NOT INCLUDED)
RUBBER AND LEATHER MOTO CORSET SKIRT (TOP NOT INCLUDED)
COLOR BLOCK LEATHER WRAP SKIRT
STRETCH TRICOT CAT SUIT WITH POWER MESH PANELING
DENIM AND RIBKNIT CUTOUT DRESS
MOCKNECK RIBKNIT BODYCON DRESS WITH EMBROIDERED LOGO CUTOUT
ASYMETRICAL WAISTLINE JEAN
FAUX STRETCH LEATHER SKINNY PANT WITH CUTOUTS
DENIM PANT WITH CUTOUTS AND FULL CROTCH ZIPPER
RIPSTOP TECH PANT WITH DRAPED PANELING AND ATTACHED LOGO BELT
ACCESSORIES & MORE
MASCULINE FRAGRANCE
FEMINIINE FRAGRANCE
TECK PACK
3D RENDERING
LOOKBOOK
DIRECTED, STYLED, & EDITED BY JARED REZEPPA
VISULAIZER